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Dashboard Behavioural monitoring
About to deposit
0 ↗ +50%
30-day forecast
About to churn
0 ↘ -50%
30-day forecast
Expected deposit amount
0 ↘ -50%
30-day forecast
Segments
Type Actual Predicted
Champions 286
325↗ +50%
Loyal 198
265↗ +50%
Promising 921
850↘ -50%
New Customers 125
98↘ -50%
Need Attention 90
152↗ -50%
At risk 130
200↘ -50%
Bonus Hunter 130
200↘ -50%
Lost causes 130
200↘ -50%
Summary
Deposit Amount
About to churn
100 90 80 70 60 50 40 30 20 10 0
12345678910 11121314151617181920 2122232425262728293031
Behaviour analysis
Play frequency Average Deposit Average bet Session duration Bonus sensitivity Bonus acquired Withdrawal towager ratio Deposit rate Bonus to GGR Ratio

The new frontier of predictive marketing

With PlayHard, act proactively, before a problem becomes a problem.

If you're reacting,
sei già in ritardo.

In un mercato che si muove alla velocità dei bit, il tempo di reazione umano è diventato un collo di bottiglia

Se aspetti che un trend si manifesti per agire, stai solo inseguendo l’eco di un’opportunità già svanita.

With PlayHard, stop reacting and start predicting.

Con PlayHard, non analizzi ciò che è successo, governi ciò che sta per accadere. Elabora migliaia di data point per identificare pattern invisibili e prendere decisioni strategiche in pochi secondi

Analyzes

It collects and processes every interaction: sessions, deposits, favourite games, playing times, response to promotions, and hundreds of other signals.

Predicts

I modelli predittivi identificano chi sta per abbandonare, chi è pronto per un upgrade, chi risponderà meglio a quale tipo di offerta.

Suggests

Next-best-action: it tells you exactly what move to make for every player. The right bonus, at the right time, with the right message.

Playhard in iGaming

Player Prediction
Predict the next deposit and the player's survival percentage using machine learning algorithms up to 30 days in advance.
Slot Intelligence
Analizza le performance di +5.000 slot: meccanica, grafica, indice di apprezzamento. Anticipa i giochi destinati a riscuotere più successo.
Data Aggregation
It aggregates data from all industry providers and analyses it to produce highly accurate predictive outputs.
0%
50K Users
Segments
79% Stable
13% At Risk
4% Growing
4% Churning
Next deposits
€20,011
€223 Avg €126 Med
0
Slot
Gates of Olympus
Pragmatic Play
9.4
Mec9.2
Gfx9.5
Eng9.6
30gg +24%
Sweet Bonanza
Pragmatic Play
9.1
Mec8.8
Gfx9.3
Eng9.2
30gg +18%
Book of Dead
Play'n GO
8.7
Mec8.9
Gfx8.4
Eng8.8
30gg +8%
Big Bass Bonanza
Pragmatic Play
8.9
Mec9.0
Gfx8.7
Eng9.1
30gg +15%
0%
Prediction Accuracy
Pragmatic Play
1,247 games
€2.4M
Revenue
94%
Accuracy
↑ +12%
Evolution Gaming
892 games
€1.8M
Revenue
96%
Accuracy
↑ +8%
NetEnt
634 games
€1.2M
Revenue
91%
Accuracy
↓ -3%
Play'n GO
547 games
€980K
Revenue
93%
Accuracy
↑ +5%
Player Prediction
Predici il prossimo deposito e la % di sopravvivenza del giocatore con algoritmi di machine learning—72h di anticipo.
36%
6K Players Analizzati
Survival Rate
79%
Retention
79% Stable
13% At Risk
4% Growing
4% Churning
Predicted Deposits
€2,011
€223 Avg €126 Med
Slot Intelligence
Analizza le performance di +5.000 slot: meccanica, grafica, indice di apprezzamento. Anticipa i giochi di successo.
5,247
Slot
Gates of Olympus
Pragmatic Play
9.4
Mec9.2
Gfx9.5
Eng9.6
30gg +24%
Sweet Bonanza
Pragmatic Play
9.1
Mec8.8
Gfx9.3
Eng9.2
30gg +18%
Book of Dead
Play'n GO
8.7
Mec8.9
Gfx8.4
Eng8.8
30gg +8%
Big Bass Bonanza
Pragmatic Play
8.9
Mec9.0
Gfx8.7
Eng9.1
30gg +15%
Data Aggregation
Aggrega dati da tutti i provider del settore e li analizza producendo output previsionali con 94% di accuracy.
94%
Prediction Accuracy
Pragmatic Play
1,247 games
€2.4M
Revenue
94%
Accuracy
+12%
Evolution Gaming
892 games
€1.8M
Revenue
96%
Accuracy
+8%
NetEnt
634 games
€1.2M
Revenue
91%
Accuracy
-3%
Play'n GO
547 games
€980K
Revenue
93%
Accuracy
+5%