Predict your customers' next move
We offer predictive marketing solutions through artificial intelligence technologies. Our software is the result of a rigorous approach, developed in collaboration with academic institutions specialising in neural networks, data analysis, and social sciences.
We offer predictive marketing solutions through artificial intelligence technologies.
Turn data into decision
Turn risk into profit
Monitoring, clustering, predict and act with Playhard and Playsafe.
From Marketing and CRM to compliance and security, you always know how to solve a problem before it arises.
The new frontier of predictive marketing
PlayHard prevede la prossima mossa dei tuoi clienti e individua in anticipo i prodotti destinati a riscuotere più successo
Playhard in iGaming
Protect your users and reduce the risks associated with problem gambling
PlaySafe is an AI system that protects your users, reduces risks, and ensures full compliance with responsible gambling regulations
Problem gambling comes at a high price.
Problem gambling is not only a social issue but a business one too.
A protected player is a loyal customer. Keeping the user within a healthy play zone means maximising their retention on the platform.
45%
of players show signs of problem gambling that are difficult to detect with traditional CRM systems.
30%
of players who reach a state of emotional and financial burnout immediately abandon the platform by activating l’autoesclusione o chiudendo il conto.
500k
Penalties for non-compliance with responsible gambling regulations can be severe, sometimes even resulting in the suspension of the gambling licence.