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Dashboard Behavioural monitoring
About to deposit
0 ↗ +50%
30-day forecast
About to churn
0 ↘ -50%
30-day forecast
Expected deposit amount
0 ↘ -50%
30-day forecast
Segments
Type Actual Predicted
Champions 286
325↗ +50%
Loyal 198
265↗ +50%
Promising 921
850↘ -50%
New Customers 125
98↘ -50%
Need Attention 90
152↗ -50%
At risk 130
200↘ -50%
Bonus Hunter 130
200↘ -50%
Lost causes 130
200↘ -50%
Summary
Deposit Amount
About to churn
100 90 80 70 60 50 40 30 20 10 0
12345678910 11121314151617181920 2122232425262728293031
Behaviour analysis
Play frequency Average Deposit Average bet Session duration Bonus sensitivity Bonus acquired Withdrawal towager ratio Deposit rate Bonus to GGR Ratio

The new frontier of predictive marketing

With PlayHard, act proactively, before a problem becomes a problem.

If you're reacting,
sei già in ritardo.

In a market that moves at the speed of bits, human reaction time has become a bottleneck. 

If you wait for a trend to emerge before acting, you are simply chasing the echo of an opportunity that has already vanished.

With PlayHard, stop reacting and start predicting.

With PlayHard, you don't just analyse what has happened; you command what is about to happen. It processes thousands of data points to identify invisible patterns and make strategic decisions in seconds.

Analyzes

It collects and processes every digital and physical interaction, historical data, trends, and news from the outside world.

Predicts

Predictive models identify the next action. They tell you what a user will do and when they will do it.

Suggests

It tells you exactly what actions to take and identifies critical areas, helping you streamline your CRM or buying and selling system.